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header Our philosophy
header Our philosophy
header Our philosophy

Our philosophy

We harness nature’s goodness to take care of your dog or your cat

Our philosophy

At Trainer, we believe in nature as a source of knowledge and health. Nature inspires us and helps us feed a passion that we share with you: cats and dogs.

Like you, we know that your pet’s well-being starts with good nutrition. That’s why we have been discovering and sourcing pure ingredients for 26 years to provide a healthy diet for your dog or cat.



Tried and tested natural ingredients.


Dedicated to animal welfare.


Made in Italy Excellence.


Certified quality ingredients.


No colouring agents.


No artificial preservatives.


Ongoing research.


No GMOs.


Hero Dogs: Dogs that save and improve lives.

Hero dogs
Our philosophy – Slide 1

Hero Dogs was launched in 2010 as an initiative that is a testament to Trainer’s social commitment. Its aim is to raise awareness about the importance of dogs as providers of essential support to humans, defenders of human lives and protectors of people in danger.

There are many activities where dogs play a key role: civil protection, water rescue, search and rescue of missing persons, assistance to disabled people and even pet therapy. Trainer believes that this project is an ideal tool to celebrate the work, the commitment and the dedication of both dogs and members of volunteer organisations.